breaking up with your cell phone company

I've often heard the rant of Michael against Telus for holding him hostage via his telephone number. Michael works in a business where being able to reach him is paramount. Alot of people need to reach him- at the telephone number he has had for years. That has kept him chained to Telus. Until now.

Enters fellow Brit, Sir Richard Branson and his Virgin mega company. (See fancy-schmancy website with all the details .) While this is definitly a ploy (celebrated with a stunt) to get you to bring your number to Virgin, he did push to have the legislation passed allowing most Canadians to take their telephone numbers and roam free.

The Canadian Radio, Television & Telecommunications Commision lists all cities that will have number portability as of March 14. Take a look at the list.

Nice marketing, doncha think?

Reminds me of the recent marketing scheme from my own carrier, Fido who sent me some form of advertising on a peice of paper long as the length of my arm. Glossy. Not a word of it stating that it was printed on recyclable materials. I wrote a long letter back to Fido about renewable resources, the eco-footprint on the planet and environmentalism and poliely asked them to not send me such items of advertsing through the mail again, and would they mind emailing me to inform me of the company ethics regarding those issues. I put it back in it's original envelope, changed the address and sent it back. I have yet to hear from them.

Next time, it might be a Dear Fido, it's over. Virgin is moving in.